How Bear Move Turned Trial Week Participants into Regular Members

At Booking Board, it is not about systems and screens – it is about you and your members. We know that every centre has its own dreams, ambitions, and goals, and our aim is to make everyday life simpler, more manageable, and more efficient. When you share ideas, challenges, or wishes with us, we take them seriously and create solutions that fit you precisely – not off-the-shelf solutions, but something that works in your day-to-day reality.

Bear Move in Kastrup faced a familiar challenge in the fitness and training industry:
How do you convert participants from a free trial week into paying members?

Previously, follow-up was handled manually and required considerable time and attention from staff. This meant that follow-up was not always consistent or timely, and the potential for retaining participants as members was not always fully realised. The trial week often lacked a clear, personal, and professional conclusion.

Bear Move therefore needed a solution that could bring everything together in one place and ensure structured follow-up. The goal was for all participants to be automatically presented – at exactly the right moment – with the various membership options once their trial week had ended. In this way, the centre could motivate participants to take the next step towards a membership, without the risk of interest being lost or forgotten in the busyness of daily life.

We rose to the challenge and created a solution that made the process both simple and personal. As soon as a participant completes their trial week, Booking Board automatically sends a personalised email. The email guides the participant in choosing between different memberships and also gives them the opportunity to fill in a short questionnaire. Everything is recorded so Bear Move can easily track who has chosen what, without losing visibility or spending time on manual follow-up.

Suddenly everything became easy. No participants fell through the cracks. Administration saved time, and participants experienced a clear and respectful path forward. The result was plain to see: more trial week participants became permanent members, and Bear Move could focus on what they do best – creating motivating and engaging training experiences.

More than a booking system

Booking Board is more than software. It is a tool that helps you with what you need. Would you like to ensure your trial week never ends without follow-up?
Then let us help you make it easy, personal, and effective – from the first visit to a full membership.

Booking Board